For years, iPhone customers in India have complained that Apple providers like Siri and Maps don’t work nicely within the nation and lack some essential options. The Cupertino firm, which is struggling to keep up iPhone gross sales development worldwide, is exhibiting at the least some indicators that it’s listening to the suggestions.

This week, the corporate quietly rolled out two new options to Apple Maps app in India. The service now helps turn-by-turn navigation, and it additionally permits customers to guide a cab straight from throughout the app by way of Uber and Ola — the 2 high ride-hailing providers in India.

Quite a lot of individuals throughout a number of Indian cities, together with New Delhi and Bengaluru, noticed the options as we speak. An Apple spokesperson confirmed to VentureBeat that the corporate has added the options to Maps in India.

The arrival of those new options, each of which had been already accessible in dozens of markets, comes two years after Apple opened a Maps improvement heart in Hyderabad. In a latest dialog with VentureBeat, an Apple spokesperson mentioned the corporate already has hundreds of individuals working to enhance its mapping platform on the facility.

A scan by means of the corporate’s job portal exhibits that it has been seeking to additional broaden the workforce.

Why India is necessary to Apple

As smartphone shipments sluggish globally, together with in China, handset producers have turned to India for brand spanking new prospects — and firms from Silicon Valley, China, and elsewhere are aggressively investing to enhance infrastructure on this planet’s second most populous nation.

Within the smartphone sphere, outdoors firms are seeing some success in India, which has emerged because the second greatest smartphone market — and the urge for food for smartphones is rising.

However Apple has, to this point, struggled in India, the place — as of Q3 2018 — it had simply 1 % of the smartphone market.

Apple CEO Tim Prepare dinner has reiterated throughout earnings calls that the corporate is bullish on the long run it sees in India, nevertheless. In an interview with CNBC this week, Prepare dinner once more famous that the corporate hopes to ultimately flip issues round within the nation. Final 12 months, the corporate made $2 billion in income in India, in keeping with filings with the native regulator.

However the firm has plenty of catching as much as do. Greater than 90 % of smartphones bought in India run Google’s Android cell working system. The search large’s mapping service has provided options corresponding to turn-by-turn navigation for years and has acquired dozens of further, state-of-the-art options. Apple may be very a lot taking part in catch-up.

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