We live in a time-starved and tech-enabled financial system. Thus, the necessity for retail companies to be omnipresent is a necessity. Whereas Brick & Mortar is current to get desired footfall, digital helps by being handy and is definitely accessible as one other storefront.

An entire dependency on both Brick & Mortar or e-commerce method will lead to a less-than-desirable state of affairs for manufacturers in at present’s ever-changing aggressive retail world.


At the moment’s consumers are at all times linked. They like to analysis/browse On-line, contact and really feel the merchandise within the retailer, chat with a gross sales affiliate within the retailer, Purchase on-line and decide up in retailer, return to the closest location, pay from an e-wallet, get the acquisition delivered residence, reserved at a location of their selection and revel in identical day supply.

Based on Forrester Consulting analysis – 80% of consumers analysis their purchases on-line, however 75% of those nonetheless desire to purchase merchandise in a bodily retailer, 71% (practically three/4th) of consumers regard in-store inventory stage data as essential for his or her buy determination.

Prospects at present need comfort in buying with flexibility so as supply like by no means earlier than, as per Forrester analysis – 50% of the shoppers need to gather orders in-store and 41% count on the orders to be prepared for decide up inside 1 hour.

On this situation, bringing collectively O2O (Offline and On-line) is not any extra an possibility for retail manufacturers; Omnipresence is a right away crucial.

Is The Subsequent Main Disruptor – A Hybrid?

O2O (Offline to On-line) enterprise implementation allows a model to offer a seamless expertise to their shoppers throughout a number of channels like – cell apps, on-line retailer, and brick & mortar.

Collecting in Store

A store-level integration of brick and mortar with on-line interface can provide further situations to shopper delight together with Store from the closest retailer, view present store-wise stock, return to the closest retailer, purchase on-line & decide up in retailer, e-book on-line strive in retailer, order success inside few hours (identical day) with a hyperlocal supply mechanism and rather more.

Additionally, Brick and Mortar and Digital must converge into one seamless branded and value-added buying journey to rise as much as the challenges offered by consumers.

See how Affle Markt commerce platform helps enterprises construct their on-line technique retaining their retail retailer community on the core. Join with our workforce at [email protected] for a fast product demo.

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