Hyper-casual video games writer Voodoo has tapped the providers of GameAnalytics to assist determine and refine the video games probably to turn out to be an app retailer hit.

The French firm has skilled large success over the previous few years after growing its personal titles, equivalent to Paper.io, in addition to publishing video games together with H8 Video games’ Helix Leap (310-plus million downloads) and Taichi Kobayashi’s Tenkyu (30m-plus).

Its in depth, common worldwide chart-topping portfolio additionally consists of the likes of Snake VS Block (87m-plus downloads), Dune! (56 million-plus), Rolly Vortex (44m-plus) and Gap.io (40m-plus). Since 2016, it has printed greater than 15 video games which have reached the highest 20 within the App Retailer charts.

The corporate has turn out to be synonymous with the hyper-casual style – fast, easy video games that largely utilise advert monetisation to usher in the vast majority of income relatively than in-app purchases.

How Voodoo discovers killer apps

When Voodoo determined to take the shift to publishing, the group wrote a script to scrape the Google Play retailer, which allowed them to compile particulars of hundreds of studios for outreach campaigns.

As soon as it finds promising builders to work with, and after pitching to the corporate, Voodoo makes use of GameAnalytics’ instruments to sift by way of the video games with essentially the most market potential.

Voodoo makes use of the platform to assessment key efficiency indicators like Day One and Day Seven retention charges. Usually, Voodoo eyes Day One retention of 50 per cent or higher. Round 19 out of 20 studios fail to move this course of.

GameAnalytics can also be utilized by the writer to assemble suggestions based mostly on the info, which it makes use of to offer actionable recommendation to the builders on bettering their recreation design and strengthening their metrics.

Following the discharge of a recreation, Voodoo nonetheless makes use of GameAnalytics’ providers to trace recreation progress, with a customized integration by way of the GameAnalytics Relaxation API which feeds knowledge into the writer’s personal proprietary dashboard.

“At Voodoo we assessment lots of of video games every month,” stated Voodoo publishing skilled Hugo Peyron.

“Because of the info collected with GameAnalytics we’re in a position to assist our companions with upcoming tendencies, clear creation pointers, options to extend retention and a novel ideation course of.”

“One of many nice perks of working as a writer is seeing how the titles of enthusiastic builders could be optimised to make a big impact on their success.

“With the various completely different GameAnalytics SDKs and a customized API integration into our personal platform, we are able to synchronise insights and suggestions with our companions and streamline the consultancy course of.

“Utilizing knowledge to make judgements and knowledgeable selections has proved vital to our success.”

GameAnalytics just lately printed a report entitled ‘A World Evaluation of Cellular Gaming Benchmarks’, which offered the outcomes of a examine into ideally suited D1 to D28 retention charges, in addition to protecting different KPIs equivalent to common session size and ARPPU. It additionally delved into recreation stickiness and conversion.

You’ll be able to view the total report right here and be taught extra about GameAnalytics’ providers on the corporate’s web site.

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