Pocket Gamer Connects London 2019 will happen on January 21st to 22nd. To provide you a style of what to anticipate, we’ll repeatedly be publishing interviews with the audio system on the present.
For extra particulars on PGC London and to e book a ticket, head to the web site right here.
In right this moment’s speaker highlight, we’re speaking to Dodreams head of selling Edvard Groundstroem, who shall be giving a chat known as “Video games as Ikea – A service design method to in-game advertising”.
Groundstroem is an skilled advertising and enterprise improvement skilled who has been part of the cellular gaming trade since 2012.
Earlier than becoming a member of Dodreams, he was the advertising director at Rovio, the place he labored totally on the corporate’s two top-grossing titles, Offended Birds 2 and Offended Birds Match.
Groundstroem specialises in strategic advertising partnerships and has labored intently with organisations akin to Apple, Google, WWF, UNEP and Mattel, and on campaigns that includes popular culture icons like Matt Damon, Danny DeVito and Think about Dragons.
PocketGamer.Biz: Are you able to inform us a bit about your organization?
Edvard Groundstroem: We do greater than video games. We do desires.
We’re the makers of the Drive Forward! portfolio of video games. With an ideal combo of informal aggressive gaming and stunning enjoyable, our video games are the primary alternative for native multiplayer, motion, sports activities and racing followers.
Because of a big and energetic fan group constructed round spectating on-line video in-game and on social media we’ve grown to 100 million natural downloads and proceed to broaden our fan base at 100okay new customers on daily basis.
What does your position entail?
I head up advertising at Dodreams, with the general accountability of world advertising actions, starting from outlining technique and model path to conceptualising inventive campaigns, collaborations and coordinating associated UA, Social Media and PR actions.
Why did you need to work within the video games trade?
Initially, I like being part of an trade that encourages and rewards creativity and innovation.
As could be anticipated, video games performed an enormous position in my life rising up, and having the ability to work with merchandise that hopefully imply as a lot to the youthful gamers of right this moment as they imply to me again within the day, is immensely motivating.
Lastly, I’ve been lucky sufficient to work on initiatives with academic and charitable components to them, and utilizing this large platform for bringing one thing constructive into this world is extremely rewarding for me.
What recommendation would you give to anybody trying to get into it?
Particularly the cellular a part of the sport trade is comparatively younger, which suggests no-one comes into this with an excessive amount of expertise.
There’s room for lots of various views with regards to creating video games, so don’t fear about not having labored within the trade beforehand.
Apply for internships and jobs you assume you would contribute to. No matter your direct expertise, it’s a quick paced surroundings and also you’ll be a multi-discipline veteran earlier than you understand it!
What are your ideas on the trade within the final 12 months?
I feel gamers are rising savvier with regards to evaluating their return on funding; each from a money and time perspective, which in turns places strain on creating higher, deeper and extra significant gaming experiences.
That is undoubtedly a constructive improvement!
What main tendencies do you expect within the subsequent 12 months?
Social gaming is certainly not a “new” factor, however I’m pretty sure the unicorns of tomorrow are going to convey even deeper social dimensions to their viewers.
Taking part in video games is an inherently social expertise and the nearer we are able to get to replicating the sensation of bodily “being there” with different gamers, the extra participating the experiences shall be.
How has the video games trade modified because you first began?
The obvious reply right here is the huge shift from premium video games to the free-to-play enterprise mannequin.
It was foreseeable but surprisingly time-consuming and difficult to transition to on the time.
Which a part of the Connects occasion are you most trying ahead to and why?
The Cellular Video games Awards are all the time enjoyable. In contrast to many different types of leisure, the groups behind cellular video games stay comparatively unknown to their viewers, so it’s good to see the individuals behind the merchandise being recognised for his or her exhausting work.
Discover out extra about Pocket Gamer Connects London 2019 on the web site.