Pocket Gamer Connects London 2019 will happen on January 21st to 22nd. To offer you a style of what to anticipate, we’ll repeatedly be publishing interviews with the audio system on the present.

For extra particulars on PGC London and to ebook a ticket, head to the web site right here.

In in the present day’s speaker highlight, we’re speaking to Nanobit head of consumer acquisition Farhan Haq, who might be filling us in on why we must always give attention to Advert Whales for our UA technique at PGCL. 

After two years as a statistician, Haq moved into efficiency advertising and marketing and has now been there for over seven years. 

PocketGamer.Biz: Might you inform us a bit about your organization?

Farhan Haq: We’re the most important video games developer in Croatia, and have explicit success in narrative and style apps, notably My Story and Hollywood Story. 

What does your position entail?

I handle the complete efficiency advertising and marketing technique of the corporate, in addition to three UA managers, six artists and two neighborhood managers.

Why did you need to work within the video games trade?

It is the leisure trade, and subsequently it is much more enjoyable than most different sectors.

What recommendation would you give to anybody seeking to get into it?

What are you ready for?

What are your ideas on the trade within the final 12 months?

Hyper informal and battle royale had been the most important tendencies of 2018, which had been vastly completely different from every.

Folks had been anticipating AR to be the large factor, however I feel these tendencies caught many builders without warning.

What vital tendencies do you are expecting within the subsequent 12 months?

Little doubt 2019 goes to be a tough yr to foretell, as what occurred in 2018 was to not be anticipated.

Actually, we’ll see some new tendencies, however I feel 2019 would be the yr of the interactive video games. We see this now showing on Netflix, with even reveals like Black Mirror having interactive programmes.

I consider that there might be much more interactive video games popping out this yr, and the male viewers will lastly be engaged by these.

How has the video games trade modified because you first began?

The video games trade has developed quite a bit from the informal beginnings of Offended Birds and Fruit Ninja. To begin with 5 years in the past, we began to see a shift to F2P video games, that relied on In-App App Purchases.

The primary hit of those was the Match-Three title of Sweet Crush, which stays a prime recreation now with it is giant fanbase.

Now we see a variety of various kinds of video games popping out, with hyper informal that revolves round advert generated income and different video games which have a combo of IAP, advert income and subscriptions.

The trade can also be far more aggressive than it was, that means the significance of consumer acquisition is much higher than it ever was.

Profitable builders will need to have robust consumer acquisition groups that know when and how you can scale advertising and marketing spend to successfully improve the consumer base of robust potential titles.

Which a part of the Connects occasion are you most trying ahead to and why?

I’m most trying ahead to catching up with my trade friends in London once more.

Discover out extra about Pocket Gamer Connects London 2019 on the web site.

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