Subway Surfers developer SYBO Video games has appointed EA and Rovio veteran David Byrne (Pictured, fundamental left) because the chief working officer.

As a part of the position, Byrne is charged with heading up technique and operations for the Danish studio and strengthening the Subway Surfers video games roadmap.

He may even be answerable for establishing the best groups for extra video games, genres and mental properties.

Byrne has been within the business for over 25 years and has held the position of COO at NaturalMotion, Rovio, Playfish and Digital Arts UK.

SYBO additionally promoted head of licensing and model advertising and marketing Naz Amarchi-Cuevas (pictured, fundamental proper) to the chief business officer.

In her new position, Amarchi-Cuevas’ duties now embody franchise technique and IP improvement, model advertising and marketing, client merchandise licensing and total business technique.


SYBO Video games additionally lately revealed a slew of licensing brokers to push Subway Surfers’ world licensing and merchandise programme SubSurf.

Retail Monster will probably be answerable for the USA whereas its UK counterpart will head issues up within the UK and Eire.

Copenhagen-based licensing companion NLC will head issues up for the Nordic areas whereas different brokers will be answerable for different components of the world.

“Since becoming a member of SYBO, we have now fastidiously deliberate the technique and have now assembled the best companions to ship the Subway Surfers’ genuine street-smart, edgy youth tradition, skate, music and dance affect – pillars to which our shoppers want,” mentioned Amarchi-Cuevas.

“Every of our new companions understands this and affords a terrific perspective to additional bolster the model of their respective territory, with a singular proposition.”

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